Consumers strongly prefer to buy from companies that have n

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Consumers strongly prefer to buy from companies that have n

Post: # 743Post admin
Wed Dec 19, 2007 7:12 am

Consumers strongly prefer to buy from companies that have not suffered data leaks, losses or theft, according to a new survey conducted for Check Point Software Technologies Ltd.

The Check Point & YouGov survey of over 2100 British consumers highlighted how consumers' trust of a company and its brand was affected by leakage or theft of personal, confidential data. It also showed how important

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